PRIMALS non-toxic daily essentials
Wholesale Partnerships

The non-toxic essentials
your customers are
already asking for.

PRIMALS makes the daily products people actually use, every morning, every night, every shower. Boar bristle toothbrushes, fluoride-free toothpaste tablets, filtered showerheads, and more. Built clean. Built to repeat.

100,000+
Customers Worldwide
4.9
Customer Rating
83%+
Repeat Customers
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Why retailers stock PRIMALS

We've built a brand customers come back for, not a brand they try once.

01

Repeat purchase brand

The majority of PRIMALS sales come from returning customers. People run out, then come back. Toothbrushes, tablets, filters, body care, all consumables built for reorder.

02

Sells out fast

Strong sell-through at retail. Products move off shelves quickly, and partners typically place follow-up orders within their first month.

03

Global recognition

Customers across the US, Canada, UK, Europe, Australia, and beyond already know the brand. Recognition translates directly to in-store conversion.

04

Clinician-shared

Hundreds of clinicians, dermatologists, and dentists share PRIMALS products with their patients as a cleaner daily option.

05

Ships from California

Our private warehouse in California fulfills wholesale orders quickly and reliably. Fast lead times, clean packaging, accurate counts.

06

Real human support

Our team responds same day. No tickets, no bots, no chasing. Direct line to a real person who knows the products and your account.

Ready to stock PRIMALS in your store?

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Already on shelves at retailers like yours

PRIMALS is already moving in retail locations across the country. Most partners reorder within their first month.

PRIMALS products on display in a dentist office

Dentist Offices

PRIMALS products on display in a wellness market

Wellness Markets

PRIMALS products on display in an independent retail store

Independent Retailers

PRIMALS products on display in a holistic pharmacy

Holistic Pharmacies

PRIMALS products on display in a salon or spa

Salons & Spas

PRIMALS products on display in an eco home store

Eco Home Stores

Carrying PRIMALS adds a fast-moving, repeat-purchase brand to your shelves alongside your current bestsellers.

Wholesale questions, answered

Everything retailers usually ask before they reach out.

How do I become a PRIMALS wholesale partner?

Email us at lauryn@primals.shop. We respond the same day with everything you need: wholesale pricing, available SKUs, and next steps. No application form, no waiting.

What products are available for wholesale?

Our full catalog is available for wholesale, including boar bristle and horse hair bristle toothbrushes, fluoride-free toothpaste tablets, filtered showerheads, shampoo, blue light glasses, tongue scrapers, and Kids Toothbrushes. The only exception is our organic cotton boxers and briefs, which are not part of our wholesale offering.

What's the minimum order quantity?

We work with both small businesses and large retailers. Our minimum order quantity (MOQ) is just 10 units per SKU, so you can mix and match across our catalog to fit your shelf space.

How fast can I receive my first order?

Orders ship from our private California warehouse with fast lead times. Most orders process within 1 business day, with delivery timing depending on your location.

Do you ship wholesale internationally?

Yes. We work with retailers across the US, Canada, UK, Europe, Australia, and beyond. Reach out with your location and we'll confirm options for your region.

Do you provide marketing materials and product images?

Yes. Our partners get access to product imagery, descriptions, and marketing assets to support sell-through in your store.

What kind of support will I get as a partner?

Real human support. Same day responses. A direct line to a person who knows the products and your account. No tickets, no bots, no chasing.

Let's get PRIMALS
on your shelves.

Email us today. We respond same-day with a competitive wholesale rate built for your store. No commitment, no friction, no waiting.

Contact Us Now

No obligation · Wholesale pricing in your inbox today