Affiliate Terms and Conditions

At PRIMALS, we are committed to building authentic and transparent partnerships with our affiliates. This policy outlines the expectations, approved methods, and guidelines that govern participation in the PRIMALS Affiliate Program.
1. Purpose
The PRIMALS Affiliate Program is designed to reward affiliates who actively drive new customers to our brand. We value authentic promotion and long-term partnership.
2. New Customer Policy
Affiliates are expected to focus on bringing in new customers to PRIMALS. Repeatedly targeting existing customers or redirecting already-converted traffic using your affiliate code is not the intent of the program and may result in commission review or account termination.
3. Approved Promotion Methods
Affiliates must promote PRIMALS through: personal social media content (TikTok, Instagram, YouTube, Facebook), email newsletters to your own audience, and podcast mentions and storytelling content. For blog posts and written reviews on any public website or platform, content must be based on your own personal experience with the product — generic or fabricated reviews are not permitted. Please note that blog content featuring PRIMALS should not be made publicly available on any website.
4. Discount Code Policy
Your affiliate discount code is for sharing with your audience only. Do not post your code on coupon websites, deal forums, or discount aggregator sites. Do not share your code in public groups where existing PRIMALS customers are likely to use it. Violation of this policy may result in code deactivation and commission forfeiture.
5. Blog & Written Content Guidelines
Blog content featuring PRIMALS must be original and authentic. You must clearly disclose the affiliate relationship. Do not copy or republish PRIMALS product descriptions verbatim. Content must align with PRIMALS brand values: health, clean living, and toxin-free lifestyle.
6. Prohibited Activities
Posting affiliate codes on coupon or deal websites, bidding on PRIMALS branded keywords in paid ads without written permission, creating misleading or false claims about PRIMALS products, and self-purchasing using your own affiliate code.
7. Commission & Compliance
Affiliates found violating these guidelines will be subject to commission review and potential forfeiture, code deactivation, and removal from the PRIMALS Affiliate Program.
PRIMALS non-toxic daily essentials
Wholesale Partnerships

The non-toxic essentials
your customers are
already asking for.

PRIMALS makes the daily products people actually use, every morning, every night, every shower. Boar bristle toothbrushes, fluoride-free toothpaste tablets, filtered showerheads, and more. Built clean. Built to repeat.

100,000+
Customers Worldwide
4.9★
Customer Rating
83%+
Repeat Customers
Contact Us Now

No obligation · Wholesale pricing in your inbox today

  • Hundreds of Clinicians Sharing

  • Ships From Our California Warehouse

  • Competitive Wholesale Pricing

  • 100% Non-Toxic Daily Essentials

  • Hundreds of Clinicians Sharing

  • Ships From Our California Warehouse

  • Competitive Wholesale Pricing

  • 100% Non-Toxic Daily Essentials

  • Hundreds of Clinicians Sharing

  • Ships From Our California Warehouse

  • Competitive Wholesale Pricing

  • 100% Non-Toxic Daily Essentials

  • Hundreds of Clinicians Sharing

  • Ships From Our California Warehouse

  • Competitive Wholesale Pricing

  • 100% Non-Toxic Daily Essentials

  • Hundreds of Clinicians Sharing

  • Ships From Our California Warehouse

  • Competitive Wholesale Pricing

  • 100% Non-Toxic Daily Essentials

  • Hundreds of Clinicians Sharing

  • Ships From Our California Warehouse

  • Competitive Wholesale Pricing

  • 100% Non-Toxic Daily Essentials

Why retailers stock PRIMALS

We've built a brand customers come back for, not a brand they try once.

01

Repeat purchase brand

The majority of PRIMALS sales come from returning customers. People run out, then come back. Toothbrushes, tablets, filters, body care, all consumables built for reorder.

02

Sells out fast

Strong sell-through at retail. Products move off shelves quickly, and partners typically place follow-up orders within their first month.

03

Global recognition

Customers across the US, Canada, UK, Europe, Australia, and beyond already know the brand. Recognition translates directly to in-store conversion.

04

Clinician-shared

Hundreds of clinicians, dermatologists, and dentists share PRIMALS products with their patients as a cleaner daily option.

05

Ships from California

Our private warehouse in California fulfills wholesale orders quickly and reliably. Fast lead times, clean packaging, accurate counts.

06

Real human support

Our team responds same day. No tickets, no bots, no chasing. Direct line to a real person who knows the products and your account.

Ready to stock PRIMALS in your store?

Contact Us Now

Already on shelves at retailers like yours

PRIMALS is already moving in retail locations across the country. Most partners reorder within their first month.

PRIMALS products on display in a dentist office

Dentist Offices

PRIMALS products on display in a wellness market

Wellness Markets

PRIMALS products on display in an independent retail store

Independent Retailers

PRIMALS products on display in a holistic pharmacy

Holistic Pharmacies

PRIMALS products on display in a salon or spa

Salons & Spas

PRIMALS products on display in an eco home store

Eco Home Stores

Carrying PRIMALS adds a fast-moving, repeat-purchase brand to your shelves alongside your current bestsellers.

Wholesale questions, answered

Everything retailers usually ask before they reach out.

How do I become a PRIMALS wholesale partner?

Email us at lauryn@primals.shop. We respond the same day with everything you need: wholesale pricing, available SKUs, and next steps. No application form, no waiting.

What products are available for wholesale?

Our full catalog is available for wholesale, including boar bristle and horse hair bristle toothbrushes, fluoride-free toothpaste tablets, filtered showerheads, shampoo, blue light glasses, tongue scrapers, and Kids Toothbrushes. The only exception is our organic cotton boxers and briefs, which are not part of our wholesale offering.

What's the minimum order quantity?

We work with both small businesses and large retailers. Our minimum order quantity (MOQ) is just 10 units per SKU, so you can mix and match across our catalog to fit your shelf space.

How fast can I receive my first order?

Orders ship from our private California warehouse with fast lead times. Most orders process within 1 business day, with delivery timing depending on your location.

Do you ship wholesale internationally?

Yes. We work with retailers across the US, Canada, UK, Europe, Australia, and beyond. Reach out with your location and we'll confirm options for your region.

Do you provide marketing materials and product images?

Yes. Our partners get access to product imagery, descriptions, and marketing assets to support sell-through in your store.

What kind of support will I get as a partner?

Real human support. Same day responses. A direct line to a person who knows the products and your account. No tickets, no bots, no chasing.

Let's get PRIMALS
on your shelves.

Email us today. We respond same-day with a competitive wholesale rate built for your store. No commitment, no friction, no waiting.

Contact Us Now

No obligation · Wholesale pricing in your inbox today