
Old conventional shampoo
Made for shareholders
- Sulfates that strip your hair
- Synthetic fragrance and parabens
- Nothing that supports the hair
- Leaves hair dry and brittle

A few weeks in and my hair feels noticeably stronger, less flyaway and fragile. The rosemary scent is a nice bonus.
My hair used to snap every time I brushed it out. It feels tougher now and holds up way better.
My roots feel stronger and my hair has more life to it. Best my hair has felt in a long time.
My scalp used to feel tight and itchy after washing. This leaves it feeling clean and calm instead.
Other shampoos left my scalp dry and flaky. A couple of washes with this and that cleared right up.
My scalp feels genuinely clean but not stripped raw like sulfate shampoos left it. Big difference for me.
I used to dread seeing how much hair went down the drain. Noticeably less of it now after switching.
The amount of hair on my brush has dropped a lot since I started using this. Wasn't expecting that.
I always lost a lot in the shower. A few weeks in and there's clearly less coming out when I wash.
Finally a shampoo without sulfates, parabens, or synthetic fragrance. Cleans great and I feel good about using it.
Rosemary, caffeine, biotin, and none of the harsh stuff. It's rare to find a clean shampoo that still works this well.
Switched to get the sulfates out of my routine. This cleans just as well as my old one without the additives.
Make the switch

Made for shareholders

Made for humans
Make the switch
PRIMALS exists to get the harsh chemicals out of the bottle you reach for every shower. Over a million people have already traded sulfates and synthetic fragrance for rosemary, caffeine, and biotin. Every restock moves fast, so don't wait to make yours.
Shop NowMost mainstream shampoos use sulfates, parabens, silicones, and synthetic fragrances - chemicals that make hair look healthy but actually weaken it over time.
Sulfates strip essential oils, silicones coat the scalp and clog follicles, and parabens disrupt hormonal balance. These toxins can lead to irritation, thinning, and scalp imbalance.
PRIMALS removes all of that, replacing it with plant-derived, non-toxic ingredients that cleanse, strengthen, and protect your scalp and hair naturally.
PRIMALS is designed to improve hair health from the root up - safely and naturally.
With regular use, you can expect:
It’s not just shampoo - it’s a daily step toward healthier hair and better overall wellness.
Many shampoos claim to be “natural” but still contain synthetic additives or harsh detergents.
PRIMALS is formulated with only plant-derived ingredients like Decyl Glucoside, Aloe Vera Juice, Plant Glycerin, and Green Tea Extract, ensuring a gentle yet effective cleanse.
Even its thickener, Xanthan Gum, is sugar-derived - not synthetic.
Every ingredient has purpose and integrity - to nourish, not mask, and to support long-term scalp health, not temporary results.
Hair loss often begins with scalp stress, poor blood circulation to the scalp, and blocked follicles. PRIMALS addresses the root cause.
Ingredients like Caffeine, Biotin, and Rosemary Oil help stimulate blood circulation, revive weak follicles, and support natural hair regrowth.
By cleansing without stripping, PRIMALS creates the ideal environment for stronger, thicker, and more resilient hair over time.
Yes. Many dandruff shampoos rely on harsh chemicals that dry the scalp. PRIMALS takes a gentler, more effective approach.
Ingredients like Green Tea Extract, Citric Acid, and Aloe Vera Juice naturally soothe irritation, restore moisture, and balance pH - helping reduce flakes and prevent buildup.
It cleans deeply, leaving your scalp fresh, calm, and nourished.
Absolutely. PRIMALS is free from sulfates, parabens, silicones, and phthalates - ingredients known to cause irritation or disrupt hormones.
Its formula supports biocompatibility, meaning it works in harmony with your scalp and body.
Gentle, restorative ingredients like Aloe Vera, Plant Glycerin, and Organic Raw Honey keep the scalp hydrated and balanced without triggering sensitivity.
Yes. PRIMALS is non-toxic and hormone-safe, making it suitable for pregnancy and postpartum care.
Its clean ingredients help reduce hair shedding that can occur due to hormonal changes - without exposing your body to synthetic chemicals.
It’s safe, effective, and trusted for daily use during every stage of life.
No. PRIMALS is 100% free from synthetic fragrance and colorants.
Its light, refreshing scent comes naturally from Honeysuckle Essential Oil and other botanical extracts - offering a pure, toxin-free wash that smells clean, not chemical.
You’ll never find Sulfates (SLS/SLES), Parabens, Silicones, Phthalates, Formaldehyde, Synthetic Fragrance, Petroleum, or Synthetic Dyes in PRIMALS.
Instead, we use only naturally derived cleansers, botanical actives, and safe preservatives (like Geogard ECT) — ensuring a clean, effective formula that protects both your hair and your health.
Next day shipping from our warehouse in California, USA. Plus free shipping globally for all orders over $100 USD.
5,000+ clinicians from all over the United States share PRIMALS products with their patients.
Our support team is available 24/7 to handle any questions or concerns. Real humans, not automated bots.
PRIMALS was founded in Hawaii, USA. Our appreciation for our island state inspired our natural products.

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