Primals
PRIMALS Hair-Strengthening Shampoo
PRIMALS Hair-Strengthening Shampoo
Meet PRIMALS Hair-Strengthening Shampoo - where clean care meets real results.
💪 Stronger, Thicker Hair - Boosted with caffeine & organic raw honey for thicker, fuller hair .
✨ Reduced Hair Loss & Thinning - Minimizes hair shedding with rosemary oil & biotin.
🤝 Hormone-Safe Formula - Gentle on your body, formulated without hormone-disrupting chemicals.
🌿 Improved Scalp & Skin Health - Restores balance, soothes irritation, and supports a healthy scalp environment.
💧 Enhanced Hair Hydration - Deeply moisturizes and locks in natural moisture with green tea & aloe vera.
🌱 Zero Toxins - Free from sulfates, parabens, and synthetic fragrances - pure care for your health.
👫 Made for Everyone - Scientifically backed formula & naturally scented for both men & women.
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Key Benefits
Key Benefits
- Reduces Hair Thinning & Loss
Gently supports stronger follicles and helps minimize daily shedding with active natural ingredients like biotin, caffeine, and rosemary oil. - Strengthens Hair from Root to Tip
Rebuilds weak strands and improves hair resilience without harsh chemicals or synthetic coatings. - Supports Scalp Barrier Health
Nourishes the scalp’s natural microbiome to maintain balance, hydration, and long-term scalp wellness. - Free from Harsh Chemicals
100% toxin-free — no sulfates, parabens, phthalates, silicones, or synthetic fragrances. Safe for daily use and sensitive scalps. - Hormone-Safe Formula
Made without endocrine disruptors like parabens and phthalates, keeping your body and scalp in natural balance. - Made with Natural, Plant-Derived Ingredients
Features biocompatible, eco-friendly ingredients that cleanse effectively without stripping or damaging your scalp. - Improves Hair Texture & Shine
Enhances softness, smoothness, and natural shine through hydration and gentle restoration. - Safe for Pregnancy & Daily Use
Non-toxic and gentle enough for expecting mothers or anyone seeking a safer, healthier shampoo option.
Clean Ingredients
Clean Ingredients
- Filtered Water – Hydrating base for a clean formulation.
- Decyl Glucoside – Gentle, coconut-derived cleanser that removes buildup without stripping natural oils.
- Aloe Vera Juice – Soothes irritation and hydrates the scalp.
- Plant Glycerin – Natural humectant that locks in moisture.
- Organic Raw Honey – Attracts and retains moisture while adding shine.
- Biotin – Supports keratin production for stronger, thicker hair.
- Caffeine – Stimulates scalp circulation to help reduce hair loss.
- Rosemary Oil – Promotes natural hair growth and improves follicle health.
- Green Tea Extract – Antioxidant-rich ingredient that protects and calms the scalp.
- Coconut Oil – Nourishes strands and reduces breakage.
- Olivem 1000 (Cetearyl Olivate & Sorbitan Olivate) – Olive-based conditioner that softens and smooths hair naturally.
- Citric Acid – Balances pH levels to protect the scalp barrier.
- Honeysuckle Essential Oil – Provides a light, natural fragrance with calming properties.
- Xanthan Gum – Plant-derived thickener for texture consistency.
- Geogard ECT – Eco-certified, natural preservative system to keep the formula stable and safe.
⚠️ Free From:
❌ Sulfates (SLS, SLES)
❌ Parabens
❌ Silicones
❌ Phthalates
❌ Artificial Fragrance or Coloring
❌ Hormone Disruptors
How To Use
How To Use
Massage into scalp for 30-60 seconds. Leave in for 3-5 minutes for best hair-strengthening results, then rinse thoroughly.

They did the research. Then they made the switch.
"I've been looking for a shampoo that actually helps my hair growth instead of hurting it and this absolutely perfect."
Jamie L. - Verified Buyer
Skeptics become believers.
Here's your old toxic shampoo...
...vs your new PRIMALS Hair-Strengthening Shampoo
You've got questions. We've got answers.
What’s so bad about mainstream shampoos?
Most mainstream shampoos use sulfates, parabens, silicones, and synthetic fragrances - chemicals that make hair look healthy but actually weaken it over time.
Sulfates strip essential oils, silicones coat the scalp and clog follicles, and parabens disrupt hormonal balance. These toxins can lead to irritation, thinning, and scalp imbalance.
PRIMALS removes all of that, replacing it with plant-derived, non-toxic ingredients that cleanse, strengthen, and protect your scalp and hair naturally.
What are the benefits?
PRIMALS is designed to improve hair health from the root up - safely and naturally.
With regular use, you can expect:
- Reduced hair shedding and thinning
- Stronger, thicker strands with improved texture
- Restored scalp balance and hydration
- Improved shine, smoothness, and manageability
- Hormone-safe cleansing without toxins or harsh chemicals
It’s not just shampoo - it’s a daily step toward healthier hair and better overall wellness.
What makes PRIMALS different from other shampoos?
Many shampoos claim to be “natural” but still contain synthetic additives or harsh detergents.
PRIMALS is formulated with only plant-derived ingredients like Decyl Glucoside, Aloe Vera Juice, Plant Glycerin, and Green Tea Extract, ensuring a gentle yet effective cleanse.
Even its thickener, Xanthan Gum, is sugar-derived - not synthetic.
Every ingredient has purpose and integrity - to nourish, not mask, and to support long-term scalp health, not temporary results.
How does PRIMALS help with hair loss and thinning?
Hair loss often begins with scalp stress, poor blood circulation to the scalp, and blocked follicles. PRIMALS addresses the root cause.
Ingredients like Caffeine, Biotin, and Rosemary Oil help stimulate blood circulation, revive weak follicles, and support natural hair regrowth.
By cleansing without stripping, PRIMALS creates the ideal environment for stronger, thicker, and more resilient hair over time.
Can PRIMALS help with dandruff or scalp buildup?
Yes. Many dandruff shampoos rely on harsh chemicals that dry the scalp. PRIMALS takes a gentler, more effective approach.
Ingredients like Green Tea Extract, Citric Acid, and Aloe Vera Juice naturally soothe irritation, restore moisture, and balance pH - helping reduce flakes and prevent buildup.
It cleans deeply, leaving your scalp fresh, calm, and nourished.
Is PRIMALS safe for sensitive scalps or hormonal conditions?
Absolutely. PRIMALS is free from sulfates, parabens, silicones, and phthalates - ingredients known to cause irritation or disrupt hormones.
Its formula supports biocompatibility, meaning it works in harmony with your scalp and body.
Gentle, restorative ingredients like Aloe Vera, Plant Glycerin, and Organic Raw Honey keep the scalp hydrated and balanced without triggering sensitivity.
Is PRIMALS safe for pregnancy or postpartum use?
Yes. PRIMALS is non-toxic and hormone-safe, making it suitable for pregnancy and postpartum care.
Its clean ingredients help reduce hair shedding that can occur due to hormonal changes - without exposing your body to synthetic chemicals.
It’s safe, effective, and trusted for daily use during every stage of life.
Does PRIMALS contain any artificial fragrance or color?
No. PRIMALS is 100% free from synthetic fragrance and colorants.
Its light, refreshing scent comes naturally from Honeysuckle Essential Oil and other botanical extracts - offering a pure, toxin-free wash that smells clean, not chemical.
What ingredients are not in PRIMALS shampoo?
You’ll never find Sulfates (SLS/SLES), Parabens, Silicones, Phthalates, Formaldehyde, Synthetic Fragrance, Petroleum, or Synthetic Dyes in PRIMALS.
Instead, we use only naturally derived cleansers, botanical actives, and safe preservatives (like Geogard ECT) — ensuring a clean, effective formula that protects both your hair and your health.
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100% Free from Harsh Chemicals
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100% Reduces Hair Thinning & Loss
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100% Supports Scalp Barrier Health
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100% No Synthetic Fragrances Added
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100% Free from Hormone Disruptors
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100% Made with Natural Ingredients
THE TRUTH ABOUT YOUR SHAMPOO
Your Shampoo Could Be Causing Your Hair Loss.
Most shampoos today contain harsh detergents, parabens, and synthetic fragrances that strip your scalp’s natural oils and weaken follicles. Studies from the Journal of Cosmetic Science reveal that sulfates and silicones disrupt scalp health, leading to thinning and premature shedding. Yet, big corporations continue to flood the market with toxic formulas - prioritizing profit over your health. What’s marketed as “clean” often isn’t.
HOW CHEMICALS ATTACK YOUR SCALP
The Ingredients You Trust Are Working Against You.
Sulfates dry out your scalp, silicones suffocate follicles, and parabens mimic hormones in your body. This toxic trio creates buildup, inflammation, and long-term damage. When your scalp barrier breaks, so does your confidence. The science is clear - the chemicals in mainstream shampoos silently sabotage your hair’s natural strength.
IT’S MORE THAN JUST HAIR
Hair Loss Steals Confidence - and You Deserve to Get It Back.
When hair starts thinning, it’s not just about appearance. It’s about how you feel - older, less confident, less like yourself. You deserve a solution that restores more than hair - one that restores your self-assurance, your energy, and your reflection in the mirror.
THE CLEAN SCIENCE SOLUTION
PRIMALS Hair-Strengthening Shampoo - Nature’s Answer to Hair Loss.
Formulated with Biotin, Caffeine, and Rosemary Oil, PRIMALS supports healthy growth from the root up. No sulfates. No parabens. No toxins. Just natural ingredients proven to strengthen follicles, balance scalp health, and prevent further thinning. Backed by science. Crafted for everyday strength and real results.
THE SEARCH ENDS HERE
The Natural Shampoo Your Hair Has Been Waiting For.
Stop cycling through chemical-laced “fixes.” PRIMALS delivers clean, effective care that helps your hair - and confidence - grow stronger over time. The days of toxic formulas are over. Your search for a natural, truly effective shampoo ends here.
I’m usually skeptical of products labeled strengthening because most don’t deliver. I’ve tried multiple brands hoping for thicker looking hair. The lower foam threw me off at first, but after a few washes my hair feels more resilient and less fragile. It cleans without that stripped feeling. I’m sticking with it.
My hair looked dull and lifeless no matter what conditioner I paired it with. I blamed stress and weather. The first wash felt gentle but thorough. After about two weeks, my hair looks shinier and feels stronger at the roots. It just seems healthier overall.
I style my hair daily and it started feeling brittle over time. I invested in expensive salon brands but didn’t notice much change. The texture of this shampoo felt more natural and less perfumed, which took a second to get used to. After a couple weeks, my hair feels more resilient and doesn’t snap as easily.
My scalp would get oily fast but also itchy at the same time. I kept rotating shampoos hoping something would fix it. This felt clean but not stripped the first time I used it. After consistent washes, my scalp feels calmer and my hair looks fuller instead of flat. Big improvement.
I started noticing more hair in the shower and it honestly worried me. I tried a few “thickening” shampoos before but they left my scalp feeling dry. The first wash with this didn’t foam as much which felt different, but after a week I’m seeing less hair fall. My hair feels stronger and not as fragile when I style it.
Why Primals?
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Worldwide Shipping
We can't wait for you to try our products - so we make sure to ship your orders at lightning speed! Not to mention we ship worldwide and shipping is FREE for all US orders over $40!
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Toxin Free
We only use premium, organic materials to craft our products - to help you truly live toxin free. Because when it comes to our health, we refuse to ever cut corners.
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Earth Friendly
Our products are crafted and packaged intentionally to minimize our impact on our planet. Because we believe in leaving everything better off than we found it.
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Born In The USA
PRIMALS was founded in Hawaii, USA where all of our products are designed. Our appreciation for the natural beauty of our island state inspired the creation of our eco-friendly products.