Life is better toxin free.

Let's get primal.

These are your tools to say "goodbye" to modern day toxins, and reclaim control over your health & happiness.

See why 50,000+ humans love PRIMALS 🌎

"They fit perfectly, and are super soft and comfortable. They’re especially perfect if you go to the gym or sauna, since you don’t want to be exposed to heated polyester underwear on your privates. They shipped super fast, and the packaging is awesome as well. 10/10 absolutely recommend these if you’re looking for a non toxic version of boxers."

James F.

"These are the STRONGEST blue light glasses I have EVER had.They are also insanely comfortable to wear and as soon as I put them on, I feel my eyes relax. So I wear them while writing, doing research, answering emails, doing administrative tasks, etc. (especially when I work later into the evening."

Kara A.

"Got these for my boyfriend and he loves them. He said they’re super comfortable, and they look awesome too. They come in biodegradable packaging which is a big plus as well. Once I learned about microplastics and why polyester underwear can be bad for you, I knew I had to buy these for him. He said he’s going to buy one more pack as well. Yet another fantastic product from PRIMALS!"

Savannah L.

"I’ve been using the PRIMALS Filtered Shower Head for a few weeks now, and I’m honestly impressed with how much it’s helped my skin and hair. If you deal with dry, itchy skin, dandruff, or even hair loss, this thing really makes a difference."

Khyati P.

"I’m not one to write reviews unless I really like a product, needless to say I like this toothbrush! If you are looking for a plastic-free toothbrush, this right here is the absolute best. Your teeth will feel cleaner and smoother. I gave one to my wife to use and the first thing she says was how smooth her teeth felt. We will be returning customers."

Tyler B.

"I never write reviews, but this is my first one ever. This body lotion was my saving grace. The doctor advised me to avoid all glycol derivatives. Because of that, I couldn’t hydrate my skin until I found a product without any of these ingredients. From day one, my skin felt relieved. I truly appreciate this product — it helped keep my skin moisturized, and it feels so lightweight."

Yelitza C.

"My eyes experience a lot of strain from looking at screens and artificial lights. My stylist told me to get underwear from PRIMALS and I grabbed a pair of the glasses as well. They’re amazing. My eyes feel so much better."

Garrett D.

This bodywash is fantastic! It definitely won me over with the ingredients list and explanation of what each thing is. It isn't packed full of chemicals that I can't pronounce and the scent is mild and smells refreshing. As someone with sensitive skin, this product has not caused me any issues. It leaves my skin feeling super smooth and soft. I would definitely recommend.

Rhea V.

"Brushing my teeth with PRIMALS Toothbrush. If you want to make sure you aren't brushing your teeth with plastic, a boar hair toothbrush is the answer!"

@solbrah

"100% recommend clean water at an affordable price love love love used it once and already noticed a difference in my hair and skins hydration less dry than normal can’t wait to continue using it and see even more results I’m in awe of this brand and product."

Angelina D.

"They fit perfectly, and are super soft and comfortable. They’re especially perfect if you go to the gym or sauna, since you don’t want to be exposed to heated polyester underwear on your privates. They shipped super fast, and the packaging is awesome as well. 10/10 absolutely recommend these if you’re looking for a non toxic version of boxers."

James F.

"These are the STRONGEST blue light glasses I have EVER had.They are also insanely comfortable to wear and as soon as I put them on, I feel my eyes relax. So I wear them while writing, doing research, answering emails, doing administrative tasks, etc. (especially when I work later into the evening."

Kara A.

"Got these for my boyfriend and he loves them. He said they’re super comfortable, and they look awesome too. They come in biodegradable packaging which is a big plus as well. Once I learned about microplastics and why polyester underwear can be bad for you, I knew I had to buy these for him. He said he’s going to buy one more pack as well. Yet another fantastic product from PRIMALS!"

Savannah L.

"I’ve been using the PRIMALS Filtered Shower Head for a few weeks now, and I’m honestly impressed with how much it’s helped my skin and hair. If you deal with dry, itchy skin, dandruff, or even hair loss, this thing really makes a difference."

Khyati P.

"I’m not one to write reviews unless I really like a product, needless to say I like this toothbrush! If you are looking for a plastic-free toothbrush, this right here is the absolute best. Your teeth will feel cleaner and smoother. I gave one to my wife to use and the first thing she says was how smooth her teeth felt. We will be returning customers."

Tyler B.

"I never write reviews, but this is my first one ever. This body lotion was my saving grace. The doctor advised me to avoid all glycol derivatives. Because of that, I couldn’t hydrate my skin until I found a product without any of these ingredients. From day one, my skin felt relieved. I truly appreciate this product — it helped keep my skin moisturized, and it feels so lightweight."

Yelitza C.

"My eyes experience a lot of strain from looking at screens and artificial lights. My stylist told me to get underwear from PRIMALS and I grabbed a pair of the glasses as well. They’re amazing. My eyes feel so much better."

Garrett D.

This bodywash is fantastic! It definitely won me over with the ingredients list and explanation of what each thing is. It isn't packed full of chemicals that I can't pronounce and the scent is mild and smells refreshing. As someone with sensitive skin, this product has not caused me any issues. It leaves my skin feeling super smooth and soft. I would definitely recommend.

Rhea V.

We are at war

and our bodies are the battle zone.

The billion dollar corporations that manufacture our daily hygiene products continue to bombard our bodies with hormone disrupting & cancer causing compounds that sap us of our health - all for the sake of lining their pockets.

Our products are your tools to take back control of your health and make your daily routine 100% toxin free.

Why Primals?

  • Worldwide Shipping

    We can't wait for you to try our products - so we make sure to ship your orders at lightning speed! Not to mention we ship worldwide and shipping is FREE for all US orders over $40!

  • Toxin Free

    We only use premium, organic materials to craft our products - to help you truly live toxin free. Because when it comes to our health, we refuse to ever cut corners.

  • Earth Friendly

    Our products are crafted and packaged intentionally to minimize our impact on our planet. Because we believe in leaving everything better off than we found it.

  • Born In The USA

    PRIMALS was founded in Hawaii, USA. Our appreciation for the natural beauty of our island state inspired the creation of our eco-friendly products.

NaN -Infinity

Our Mission

When I first started my journey towards living a healthier, toxin free lifestyle - every day I would learn how yet another product I used daily was harmful to my health. But the problem was - finding the toxin free alternative to each of these products was incredibly difficult.

That is exactly why I launched PRIMALS. So I can use what I've learned over the years I've spent on my health journey to craft premium & truly clean alternatives to your favorite products - and serve as a one stop shop to make your daily routine 100% toxin free.

I want to live toxin free!