
Join millions who ditched plastic for good
Plastic out of my routine
The thought of scrubbing synthetic bristles across my teeth twice a day put me off. Real boar bristle means nothing plastic in my routine.
Real bristle, nothing fake
I wanted a brush that wasn't made of plastic from tip to handle. Bamboo and boar bristle, that's the whole thing, and that's the point.
No synthetic anything
Made the switch to get plastic out of my body where I could. Starting with the brush I use twice a day felt like the obvious first move.
Actually dries between brushes
My plastic brush sat damp in a cup and got gross. This one stands on its own base, so it air-dries and never stays wet.
Stands up, stays clean
Love that it dries upright instead of face-down in a holder. No pooled water, no funk, it looks and smells clean every morning.
No more grimy handle
Old brushes always built up gunk where they sat. This one dries out fully on its own stand, so nothing has a chance to grow on it.
No glued-in tufts
Most brushes anchor the bristles in glue that breaks down and traps residue. These are woven in without any, which is what sold me.
Held together with no shedding
Cheap brushes drop bristles once the adhesive gives out. Woven construction means mine has stayed solid the whole time I've had it.
Just wood and bristle
No glue, no plastic weld, nothing extra in the base. Simple honest materials I don't mind putting in my mouth every day.
Cleanest my teeth have felt
The boar bristle has real firmness to it, so it actually cleans. My teeth feel smooth and polished after every single brush.
Thorough without feeling harsh
Firm enough for a proper deep clean, but it doesn't tear up my gums. Exactly the balance I was looking for in a natural brush.
My teeth feel properly clean
There's enough firmness in these bristles to do the job right. My mouth feels genuinely clean now, not just freshened up.
Make the switch
Your old plastic brush vs your new Primals

Old Nylon Bristle Electric Toothbrush
Made for shareholders
- 3,000 microplastics per brush
- Lingers in a landfill for 400+ years
- Nylon bristles made from petroleum
- Toxins you never asked for

PRIMALS Boar Bristle Electric Toothbrush
Made for humans
- Pure boar hair bristles
- Biodegradable bamboo handle
- Zero plastic, zero microplastics
- No BPA or phthalates
US VS THEM
Not every toothbrush marketed as safe or healthy actually delivers on that promise.
What people are saying
join the movement
A million mouths
made the switch.
Over a million people have already dropped shedding nylon for pure boar bristle and bamboo. Boar bristle, trusted for centuries, back for the ones who want a cleaner mouth without the plastic. Real boar bristle, real difference, no microplastics shedding into your mouth.
Shop NowSee the brush in real hands
Unboxings and first impressions, in their own words.
Frequently Asked Questions
Plastic toothbrushes are made with nylon bristles and of course a plastic handle. Both plastic and nylon are derived from petroleum and contain BPA, phthalates, PFAS and many other carcinogenic and hormone disrupting compounds. As you brush your teeth with these nylon bristles - microplastic fragments are broken off, absorbed, and swallowed.
Matter of fact, the average person ingests up to 88,000 microplastic particles every year from their plastic toothbrush alone.
Here is the proof: https://pubmed.ncbi.nlm.nih.gov/38092338/
Even worse, a newer 2025 study has now confirmed that plastic toothbrushes actually release up to 2.3 million microplastic particles per year.
Proof: https://www.sciencedirect.com/science/article/pii/S0147651325010395
In result, you are unknowingly dosed with said toxic compounds daily. This is in addition to the fact that nylon bristles are much coarser than boar bristles and can cause enamel damage and a receding gum-line.
Not to mention, the massive environmental damage that plastic toothbrush production and waste impose. Every year, 1 billion plastic toothbrushes are disposed of in the US alone, leading to over 50 million pounds of plastic waste. Since plastic takes hundreds of years to decompose, this leads to irreversible damage to our ecosystems.
Our PRIMALS Boar Bristle Toothbrushes are made of:
- 100% Pure Boar Hair Bristles
- 100% Sustainable Bamboo Handle
Not to mention it's:
- 100% Plastic & Nylon Free
- 100% BPA, Phthalate & PFAS Free
- 100% Glue Free
- 100% Ethically Sourced
- 100% Biodegradable
- Effective at removing plaque & stains for a natural clean feel
- Improves hormone health by being plastic & nylon free
- Firm yet gentle bristles to prevent enamel damage & gum recession
- Lasts significantly longer than plastic toothbrushes
- Handle stands on its own for quick & easy drying
- Sustainable and eco-friendly
While other "bamboo toothbrushes" on the market claim to be clean or eco-friendly simply because they have a bamboo handle - that only solves half the problem since they still contain nylon bristles. Those nylon bristles are derived from petroleum and are harmful not only to the environment but to your systemic health due to their cancer causing and hormone disrupting properties.
In addition, one of the main problems with other bamboo toothbrushes is that they do not dry properly which leads to molding. However that is not an issue whatsoever with our PRIMALS Boar Bristle Toothbrushes. Since our toothbrush is designed to stand on its own, and is sealed on the bottom with a non-toxic paint - it drys quickly and efficiently so it lasts longer than any other toothbrush on the market.
Both are great 100% natural and toxin-free options, but they offer slightly different brushing experiences.
Our Horse Bristle Toothbrush is perfect for people who prefer softer bristles, especially for those with sensitive gums or enamel. The bristles are fine and flexible, almost like silk, making them the absolute best option for keeping your teeth squeaky clean while being as gentle as possible. Check it out here.
Our Boar Bristle Toothbrush is slightly firmer for a deeper, more satisfying clean - great for a long day of eating and drinking. It's ideal if you prefer a firmer bristle feel.
As you can see, both are exceptional options - it is simply a matter of if you prefer softer or firmer bristles!
Our boar bristles are ethically collected during the boars' natural summer shedding season, when the coarse, sturdy bristles along the neck and back are ready to release. The animals are never harmed in the process.
From there, each batch goes through a careful multi-stage process to ensure it's clean, safe, and built to last:
Cleaning and softening. The raw bristles are soaked in warm water to gently loosen any residual grease and natural oils.
Deep cleaning and drying. The bristles are thoroughly washed to remove impurities, then dried to bring out their natural straightness and strength.
High-heat treatment. The bristles are packed into tubes and boiled at high heat, a step that sanitizes the material and sets its shape.
Combing and sorting. Using specialized equipment, the bristles are combed until tips and roots are clean and even, then sorted by size to precise standards.
Finishing and inspection. Each bundle is straightened, evenly arranged, and hand-checked to remove any reversed, loose, or overly long bristles before final packaging.
The result is a premium natural bristle that's clean, durable, and free from the synthetic materials found in conventional brushes.
Yes-and even better. One reason we created the PRIMALS Boar Bristle Toothbrush is because electric toothbrushes emit EMFs (electromagnetic fields) right next to your brain-daily. Studies show levels can reach 70–90 µT near the head, and long-term exposure has been linked to poor sleep, reduced focus, and neurological stress.
PRIMALS keeps it clean and primal-no electricity, no EMFs, no toxins. Just natural boar bristles and a bamboo handle that protect your health while keeping your teeth fresh the way nature intended.
Yes-completely safe for kids aged 6 and up, and a healthier alternative to conventional plastic brushes. Unlike electric toothbrushes that emit EMFs near your child's developing brain-or synthetic brushes made with harsh chemicals and plastics-the PRIMALS Boar Bristle Toothbrush is crafted from natural, toxin-free materials with zero EMF exposure.
If you're looking for something even softer for younger kids or those with sensitive gums, we recommend the PRIMALS Horse Bristle Toothbrush. It's just as plastic-free and effective, but with a gentler bristle feel-perfect for a child's first steps toward healthy oral care.
Choosing PRIMALS means choosing peace of mind-clean teeth, no toxins, and no compromises.
Our PRIMALS Boar Bristle Toothbrush lasts longer than any other toothbrush on the market.
While plastic toothbrush bristles fray out over time, making them unsafe to use due to microplastic fragmentation which puts you at risk for the host of chemicals in nylon bristles - our PRIMALS Boar Bristle Toothbrushes do not have this issue as we use 100% natural bristles.
Not to mention, due to the free-standing design of our bamboo handles and the non-toxic paint seal on the bottom of our toothbrushes - our toothbrushes dry quickly & effectively after each use - making them last longer than any other bamboo toothbrush on the market.
Overall, we recommend you swap out your PRIMALS Toothbrush every 2-3 months for optimal cleanliness - meaning each 4-pack can last you up to a year each.
- Since our toothbrushes are glue free, all of the boar bristles are woven into small holes in the brush head. So in your first few uses of the brush, a few bristles may naturally shed as your brush is acclimating to your local temperature and humidity since bamboo expands in humid air and can then contract when it gets dry. Do not buy if you are not fine with removing a few bristles from your mouth that may shed in your first few uses. However, if you can stay the sustainable, toxin-free course and keep brushing - your brush will find a balance within the first few uses and you can brush away as vigorously as you like!
- Use the free-standing handle to stand the toothbrush up after each use for optimal drying to maximize life span of each toothbrush.
- To make the bristles even softer, simply run it under warm water before use.
- If you notice the brush bristles are being flattened - you are likely brushing with too much force. Apply slightly less force and brush in circular motions for optimal teeth cleaning and brush usage.
Why Primals?
Worldwide Shipping
Next day shipping from our warehouse in California, USA. Plus free shipping globally for all orders over $100 USD.
Approved by 5000+ Clinicians
5,000+ clinicians from all over the United States share PRIMALS products with their patients.
24/7 Customer Support
Our support team is available 24/7 to handle any questions or concerns. Real humans, not automated bots.
Born In The USA
PRIMALS was founded in Hawaii, USA. Our appreciation for our island state inspired our natural products.
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