Primals
PRIMALS Horse Bristle & Bamboo Toothbrush (4 Pack)
PRIMALS Horse Bristle & Bamboo Toothbrush (4 Pack)
Introducing the most luxurious & toxin-free toothbrush on the planet, the PRIMALS Horse Bristle & Bamboo Toothbrush:
🐎 100% Soft Horse Hair Bristles
🎋 100% Sustainable Bamboo Handle
🌱 100% Plastic & Nylon Free
✨ 100% BPA, Phthalate and PFAS Free
🐾 100% Ethically Sourced
🌎 100% Biodegradable
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Zero Plastic, Nylon or Glue
All Natural Materials
Squeaky Clean Feel & Smile










" Ever since I learned how terrible plastic is for our health, I've been looking for a plastic-free toothbrush. PRIMALS toothbrushes have been an absolute game changer. "
Ryan N - Verified Buyer

Here's your old plastic toothbrush...

... versus your new PRIMALS Horse Bristle & Bamboo toothbrush
You've got questions. We've got answers.
What's so bad about plastic toothbrushes?
Plastic toothbrushes are made with nylon bristles and of course a plastic handle. Both plastic and nylon are derived from petroleum and contain BPA, phthalates, PFAS and many other carcinogenic and hormone disrupting compounds. As you brush your teeth with these nylon bristles - microplastic fragments are broken off, absorbed, and swallowed. In result, you are unknowingly dosed with said toxic compounds daily. This is in addition to the fact that nylon bristles are much coarser than boar bristles and can cause enamel damage and a receding gum-line.
Not to mention, the massive environmental damage that plastic toothbrush production and waste impose. Every year, 1 billion plastic toothbrushes are disposed of in the US alone, leading to over 50 million pounds of plastic waste. Since plastic takes hundreds of years to decompose, this leads to irreversible damage to our ecosystems.
What are PRIMALS Horse Bristle Toothbrushes made of?
Our PRIMALS Horse Bristle Toothbrushes are made of:
- 100% Pure Horse Hair Bristles
- 100% Sustainable Bamboo Handle
Not to mention it's:
- 100% Plastic & Nylon Free
- 100% BPA, Phthalate & PFAS Free
- 100% Glue Free
- 100% Ethically Sourced
- 100% Biodegradable
- 100% Primal :)
What are the benefits?
- Ideal for sensitive gums and is designed to deliver a smooth, gentle clean without irritation
- Improves hormone health by being plastic & nylon free
- Ultra soft bristles to prevent enamel damage & gum recession
- Lasts significantly longer than plastic toothbrushes
- Handle is designed to stand on its own for quick & easy drying
- Sustainable and eco-friendly
What's different about ours?
While other "bamboo toothbrushes" on the market claim to be clean or eco-friendly simply because they have a bamboo handle - that only solves half the problem since they still contain nylon bristles. Those nylon bristles are derived from petroleum and are harmful not only to the environment but to your systemic health due to their cancer causing and hormone disrupting properties.
In addition, one of the main problems with other bamboo toothbrushes is that they do not dry properly which leads to molding. However that is not an issue whatsoever with our PRIMALS Horse Bristle Toothbrushes. Since our toothbrush is designed to stand on its own, and is sealed on the bottom with a non-toxic paint - it dries quickly and efficiently so it lasts longer than any other toothbrush on the market.
What’s the difference between the Horse Bristle and Boar Bristle Toothbrushes?
Both are great 100% natural and toxin-free options, but they offer slightly different brushing experiences.
Our Boar Bristle Toothbrush is slightly firmer that still feel gentle but give you a deeper, more satisfying clean, great for your long day of eating and drinking. It’s ideal if you prefer a firmer bristle feel.
Our Horse Bristle Toothbrush is perfect for people who prefer softer bristles, especially for those with sensitive gums or enamel. The bristles are fine and flexible, almost like silk, making the absolute best option for keeping your teeth squeaky clean while being as gentle as possible.
As you can see, both are exceptional options - it is simply a matter of if you prefer softer or firmer bristles!
How long does it last?
Our PRIMALS Horse Bristle Toothbrush lasts longer than any other toothbrush on the market.
While plastic toothbrush bristles fray out over time, making them unsafe to use due to microplastic fragmentation which puts you at risk for the host of chemicals in nylon bristles - our PRIMALS Horse Bristle Toothbrushes do not have this issue as we use 100% natural horse hair bristles.
Not to mention, due to the free-standing design of our bamboo handles and the non-toxic paint seal on the bottom of our toothbrushes - our toothbrushes dry quickly & effectively after each use - making them last longer than any other bamboo toothbrush on the market.
Overall each of our PRIMALS Horse Bristle Toothbrushes can last you well over 3 months each - meaning each 4 pack can last you well over a year each.
Some tips to note!
Some extra tips to note:
- Since our toothbrushes are glue free, all of the horse bristles are woven into small holes in the brush head. So in your first few uses of the brush, a few bristles may naturally shed as your brush is acclimating to your local temperature and humidity since bamboo expands in humid air and can then contract when it gets dry. Do not buy if you are not fine with removing a few bristles from your mouth that may shed in your first few uses. However, if you can stay the sustainable, toxin-free course and keep brushing - your brush will find a balance within the first few uses and you can brush away as vigorously as you like!
- Use the free-standing handle to stand the toothbrush up after each use for optimal drying to maximize life span of each toothbrush
- To make the bristles even softer, simply run it under warm water before use
- If you notice the brush bristles are being flattened - you are likely brushing with too much force. Apply slightly less force and brush in circular motions for optimal teeth cleaning and brush usage
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100% Plastic & Nylon Free
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100% BPA, Phthalate & PFA Free
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100% Real Horse Hair Bristles
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100% Renewable Bamboo Handle
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100% Ethically Sourced
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100% Bio-Degradable

it's truly unreal
A Natural Clean Feel.
You'll never go back to your old, abrasive plastic & nylon based toothbrush when you experience the truly natural, clean feel you get from our PRIMALS Horse Bristle & Bamboo toothbrush. Our premium horse hair bristles are ultra-soft and smooth to remove stains and plaque while protecting your gums and enamel.

It really will...
Your Body Will Thank You.
Plastic toothbrushes use nylon bristles which often shed microplastics which are ingested while brushing. Those plastics contain BPA, phthalates, and other endocrine disruptors and carcinogens which wreak havoc on your hormones and increase risk for cancer. Once you switch to the PRIMALS Horse Bristle toothbrush, you'll never to have to worry about microplastics in your daily brushing routine ever again.

100% Bio Degradable
Straight From Mother Earth.
Our toothbrushes are made with all natural materials, derived straight from mother earth. Which is exactly why our toothbrushes are 100% biodegradable and will not contribute to the 1 billion plastic toothbrushes that are dumped in US landfills every single year. It' better for you, and the earth.
Why Primals?
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Worldwide Shipping
We can't wait for you to try our products - so we make sure to ship your orders at lightning speed! Not to mention we ship worldwide and shipping is FREE for all US orders over $40!
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Toxin Free
We only use premium, organic materials to craft our products - to help you truly live toxin free. Because when it comes to our health, we refuse to ever cut corners.
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Earth Friendly
Our products are crafted and packaged intentionally to minimize our impact on our planet. Because we believe in leaving everything better off than we found it.
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Born In The USA
PRIMALS was founded in Hawaii, USA where all of our products are designed. Our appreciation for the natural beauty of our island state inspired the creation of our eco-friendly products.