Primals
PRIMALS Boar Bristle Electric Toothbrush
PRIMALS Boar Bristle Electric Toothbrush
Say goodbye to plastic bristles. This is how electric oral care should feel:
🐗 Pure boar bristles on bamboo heads - replaceable with horse bristle heads
🧬 Reduces your yearly microplastic intake by 2.3 million particles
🧠 Low-EMF engineered - no radiation pulsing inches from your brain
🫀 Protects your hormones - no BPA, phthalates, PFAS, or toxic glue
🌿 Supports gut health - zero daily microplastic ingestion from brushing
⚡ 62,000 VPM sonic clean - 5 modes including gum care & whitening
🔋 365-day battery life with wireless charging - each charge lasts a year
Note: This item is for preorder, and orders containing this item will be shipped by the third week of July.
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Key Benefits
Key Benefits
- Eliminates 2.3 million microplastic particles per year from your brushing routine
- 62,000 VPM sonic cleaning removes 10x more plaque than manual brushing
- Low-EMF engineered so you're not pulsing radiation near your brain twice a day
- Protects your hormone health with zero BPA, phthalates, or PFAS exposure
- Supports gut health by eliminating daily microplastic ingestion
- 5 brushing modes with 3 intensity levels for a fully customized clean
- Natural boar bristles are antimicrobial so your brush head stays cleaner between uses
- Replaceable with horse bristle heads for a softer, gentler option
- 365-day battery life with wireless charging, one charge, one year
- Smart 30-second quadrant timer and 2-minute auto shut-off
What's in the Box & Specs
What's in the Box & Specs
What's included:
- 1x PRIMALS Sonic Toothbrush Handle
- 2x Boar Bristle & Bamboo Brush Heads
- 1x Wireless Charging Dock
- 1x Charging Cable
- 1x US Standard Plug
- 1x User Manual
Specs:
- Vibration Frequency: 62,000 VPM
- 5 Brushing Modes: Clean, White, Gum Care, Massage, Tongue
- 3 Intensity Levels: Low, Medium, High
- Battery Type: 18650 Ternary Lithium
- Battery Life: 260 to 365 days (usage dependent)
- Charging Time: 8 to 10 hours (full charge)
- Charging Method: Wireless
- Battery Lifespan: 6 to 7 years
- Waterproof Rating: IPX7
- Noise Level: 72dB or less
- Handle Material: Korean LG PC Plastic (BPA-free)
- Finish: Pearl 8-Layer Spray Baking Process
- Brush Head: Bamboo with Attachment Base
- Bristles: Ethically Sourced Natural Boar Bristles
Replacement Heads
Replacement Heads
The PRIMALS Electric Toothbrush uses interchangeable natural-bristle heads. Two options available:
Boar Bristle Heads - Firm natural bristles for a deep, powerful clean. Ideal for anyone who prefers a thorough scrub that digs into plaque and buildup.
Horse Bristle Heads - The softest natural bristle available. Perfect for sensitive gums, receding gumlines, or anyone who prefers a gentler brushing experience.
Both are 100% natural, plastic-free, glue-free, and antimicrobial. Replace every 1 to 3 months. Available in 4-packs. Subscribe for automatic delivery so you never run out and never go back to plastic.
Already own a Sonicare? Our replacement heads are also compatible with all Philips Sonicare click-on handles including Protective Clean, Expert Clean, Diamond Clean, 9900 Prestige, Healthy White, Flex Care, and more. If your current head clicks on without twisting, it fits.
PRIMALS is not affiliated with or endorsed by Philips or Philips Sonicare. Compatibility is based on handle design only.
Warranty & Support
Warranty & Support
Every PRIMALS Electric Toothbrush comes with a 2-year warranty against manufacturing defects. If something is not right, email us at lauryn@primals.shop with a short video showing the issue and we will get you a solution right away.
- 2-year warranty on every unit
- Same-day email support
- Real humans, no bots, no tickets
- Your experience matters to us and we stand behind every product we make

Here's your old plastic bristle electric toothbrush...
...versus your new PRIMALS Boar Bristle Electric Toothbrush
You've got questions. We've got answers.
What's so bad about mainstream electric toothbrushes?
Mainstream electric toothbrushes use nylon bristle heads made from petroleum-derived plastic. Every time you brush, those nylon bristles shed microplastic particles directly into your mouth. A 2025 PubMed-backed study confirmed that plastic toothbrushes release up to 2.3 million microplastic particles per year. With an electric toothbrush vibrating at 30,000+ strokes per minute, that shedding is accelerated.
On top of that, conventional electric toothbrushes emit EMFs (electromagnetic fields) right next to your brain twice a day. Studies show levels can reach 70 to 90 microtesla near the head, and long-term exposure has been linked to poor sleep, reduced focus, and neurological stress.
The replacement heads are also full of BPA, phthalates, and PFAS that leach into your mouth with every use. You wanted a better clean, not a daily dose of toxins.
What makes the PRIMALS Electric Toothbrush different?
It's the world's first natural-bristle sonic toothbrush. Instead of plastic nylon heads, we use:
- 100% Pure Boar Bristles on a Bamboo Head
- Low-EMF Engineered Motor
- Zero Plastic Bristles, Zero Microplastics
- Zero Toxic Glue
- Free from BPA, Phthalates & PFAS
- Korean LG PC Plastic Handle (BPA-free) with Pearl 8-Layer Spray Baking Finish
You get 62,000 VPM sonic cleaning power without any of the toxic exposure that comes with mainstream electric toothbrushes.
What are the benefits?
- Eliminates 2.3 million microplastic particles per year from your oral care routine
- 62,000 VPM sonic cleaning removes 10x more plaque than manual brushing
- Low-EMF engineered so you're not pulsing radiation near your brain twice a day
- Protects your hormone health with zero BPA, phthalates, or PFAS exposure
- Supports gut health by eliminating daily microplastic ingestion
- 5 brushing modes with 3 intensity levels for a fully customized clean
- Natural boar bristles are antimicrobial so your brush head stays cleaner between uses
- Replaceable with horse bristle heads for a softer, gentler option
- 365-day battery life with wireless charging so you charge once a year
- Smart 30-second quadrant timer and 2-minute auto shut-off for dentist-recommended brushing
- Glue-free brush heads with zero synthetic adhesives touching your mouth
- IPX7 waterproof rated for worry-free use in the shower
What's included in the box?
- 1x PRIMALS Sonic Toothbrush Handle
- 2x Boar Bristle & Bamboo Brush Heads
- 1x Wireless Charging Dock
- 1x Charging Cable
- 1x US Standard Plug
- 1x User Manual
Can I use horse bristle heads instead of boar?
Yes. The PRIMALS Electric Toothbrush is designed with interchangeable heads. Boar bristle heads are firm for a deep, powerful clean. Horse bristle heads are softer and gentler, perfect for sensitive gums, receding gumlines, or anyone who prefers a softer brushing experience. Both are 100% natural, plastic-free, and fit the same handle. Simply swap the head in seconds.
What are the 5 brushing modes & smart timer?
- Clean - Deep cleaning for daily use. Removes plaque and freshens breath.
- White - Polishing action to brighten teeth and remove stains.
- Gum Care - Gentle mode for sensitive teeth and gums.
- Massage - Soft pulsing to massage and stimulate gums while cleansing.
- Tongue - Cleans tongue coating to eliminate bacteria and freshen breath.
Each mode has 3 intensity levels (Low, Medium, High). The built-in smart timer pulses every 30 seconds to remind you to switch to the next quadrant of your mouth. After 2 minutes, the toothbrush automatically shuts off for optimal brushing time every session.
Is it waterproof?
Yes. The PRIMALS Electric Toothbrush is IPX7 waterproof rated, meaning it can be fully submerged in water. The motor noise level is 72dB or less.
How often should I replace the brush head?
We recommend replacing your brush head every 1 to 3 months, or sooner if the bristles appear frayed, bent, or worn, or if you notice reduced cleaning effectiveness. Subscribe for automatic delivery of replacement heads on your schedule so you never run out.
Some tips to note!
- In your first few uses, a small number of bristles may naturally shed as the bamboo adjusts to your local humidity. This is completely normal and stops after 1 to 2 weeks.
- Stand the toothbrush upright on the charging dock after each use for optimal drying.
- Run the bristles under warm water before use to soften them slightly.
- Leave a 0.5 to 1mm gap between the brush head and handle for proper vibration transfer.
- Replace your brush head every 1 to 3 months for optimal hygiene.
- If bristles flatten quickly, you may be brushing with too much force. Use lighter pressure and circular motions.
A HIDDEN THREAT IN YOUR DAILY HABIT
You're Ingesting 2.3 Million Microplastics Per Year, Just from Brushing
A PubMed-backed study confirmed that a single plastic toothbrush releases 2.3 million microplastic particles per year, roughly 3,192 particles every time you brush. Electric toothbrushes vibrating at 30,000+ strokes per minute accelerate that shedding even further. These particles are invisible, highly toxic, and entering your body silently, twice a day.
YOU'RE NOT JUST BRUSHING, YOU'RE ABSORBING PLASTIC
Plastic Bristle Heads Break Down Faster Under Sonic Vibration
At 30,000+ strokes per minute, nylon bristles degrade rapidly, releasing tiny shards laced with BPA and phthalates. These fragments absorb through your gums, which are 10x more permeable than skin, and enter your bloodstream directly. Your electric toothbrush is a microplastic delivery system working against your health every morning and night.
A GROWING HEALTH CONCERN, BACKED BY RESEARCH
Microplastics Fuel Inflammation and Systemic Harm
Once inside, microplastics don't pass through. They accumulate, triggering oxidative stress, weakening your immune system, and disrupting your gut and hormone balance. Research links long-term exposure to chronic inflammation, fatigue, and infertility. All from brushing your teeth with plastic bristle heads twice a day.
THE INVISIBLE DANGER NO ONE TALKS ABOUT
Your Electric Toothbrush Emits More EMFs Than a Microwave
A University of Texas study found electric toothbrushes emit 370 milligauss of magnetic fields, significantly higher than a microwave at two inches away. That radiation pulses next to your skull twice a day. Prolonged exposure is linked to poor sleep, reduced focus, and neurological stress. The PRIMALS Electric Toothbrush is low-EMF engineered to eliminate this risk.
A RESEARCH-BACKED, PURPOSE-BUILT SOLUTION
Built Without Plastic Bristles. Engineered for Your Health.
The world's first natural-bristle sonic toothbrush. Boar bristles hand-woven into a bamboo head, powered by 62,000 VPM sonic technology. Zero plastic bristles, zero toxic glue, zero microplastic shedding. Completely free from BPA, phthalates, and PFAS. Low-EMF engineered. Replaceable with horse bristle heads for a gentler clean. No compromises.
Why Primals?
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Worldwide Shipping
We can't wait for you to try our products - so we make sure to ship your orders at lightning speed! Not to mention we ship worldwide and shipping is FREE for all US orders over $100!
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Toxin Free
We only use premium, organic materials to craft our products - to help you truly live toxin free. Because when it comes to our health, we refuse to ever cut corners.
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Earth Friendly
Our products are crafted and packaged intentionally to minimize our impact on our planet. Because we believe in leaving everything better off than we found it.
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Born In The USA
PRIMALS was founded in Hawaii, USA where all of our products are designed. Our appreciation for the natural beauty of our island state inspired the creation of our eco-friendly products.