
Join the parents who ditched plastic for good
"No plastic in my kid's mouth"
I didn't love the idea of my son scrubbing synthetic bristles across his teeth every day. Real boar bristle means nothing plastic in there.
"Switched the whole family off plastic"
Got the kids version once I moved myself off plastic brushes. Same natural bristle and bamboo, just sized for my daughter.
"Peace of mind for the little one"
Wanted my kid on something that wasn't plastic from bristle to handle. This is bamboo and real boar bristle, exactly what I was after.
"Stands up and dries on its own"
My kid's old brush sat damp in a cup and got gross fast. This one stands upright on its base, so it air-dries between brushes.
"No more grimy kid brush"
Their plastic brushes always built up gunk where they rested. This one dries fully on its stand, so nothing grows on it.
"Clean brush every morning"
Love that it dries standing up instead of face-down in a cup. No trapped water, so my daughter's brush actually stays clean.
"Fits my daughter's mouth perfectly"
The head is sized right for a little mouth, so she can actually reach her back teeth. The old adult-ish brushes were too big for her.
"Right size for small hands too"
The slim bamboo handle is easy for my son to grip and control. Finally a brush that fits both his hand and his mouth.
"No more oversized brush"
Every kids brush I tried still felt too big in her mouth. This one is properly small, so she can brush without gagging on it.
"Cleans without feeling harsh"
The natural boar bristle actually gets his teeth clean but never feels rough on his gums. Exactly the balance I wanted for a kid.
"Real bristle, real clean"
Her teeth feel genuinely clean after, not just freshened up. The natural bristle does the job without any plastic scraping.
"Gentle but it works"
I worried natural bristle wouldn't clean well enough for a kid. It cleans great, and it's softer on his mouth than the plastic ones were.
Make the switch
Your kid's old plastic brush vs their new PRIMALS

Old plastic kids toothbrush
Made for shareholders
- 3,000 microplastics per brush
- Nylon bristles made from petroleum
- Traps bacteria in a damp plastic head
- Toxins you never asked for

PRIMALS kids boar bristle toothbrush
Made for humans
- Zero plastic, zero microplastics
- Pure boar bristles, all natural
- Heat-carbonized bamboo, naturally resists moisture
- No BPA or phthalates
US VS THEM
Not every toothbrush marketed as safe or healthy actually delivers on that promise.
What people are saying
The way it was meant to be
Join the parents
who ditched plastic.
Over a million parents have already dropped shedding nylon for pure boar bristle and bamboo, sized for little hands and mouths. No plastic, no nylon, no microplastics in your kid's daily brush. Just a better brush for a healthier smile.
Shop NowSee the brush in real hands
Unboxings and first impressions, in their own words.
Frequently Asked Questions
Plastic toothbrushes are made with nylon bristles and a plastic handle. Both plastic and nylon are derived from petroleum and contain BPA, phthalates, PFAS and many other carcinogenic and hormone disrupting compounds. As your child brushes their teeth with these nylon bristles, microplastic fragments are broken off, absorbed, and swallowed.
A 2025 study confirmed that plastic toothbrushes release up to 2.3 million microplastic particles per year. That means your child is unknowingly ingesting toxic compounds daily during a habit that's supposed to keep them healthy. Children are especially vulnerable because their bodies are still developing, and these chemicals can interfere with hormone balance, gut health, and long-term growth.
Our PRIMALS Boar Bristle Toothbrushes are made of:
- 100% Pure Boar Hair Bristles
- 100% Sustainable Bamboo Handle
Not to mention it's:
- 100% Plastic & Nylon Free
- 100% BPA, Phthalate & PFAS Free
- 100% Glue Free
- 100% Ethically Sourced
- 100% Biodegradable
- Effective in removing plaque & stains for a firm, deep clean
- Protects your child's hormone health by being plastic & nylon free
- Zero microplastic ingestion with every brush
- Supports healthy gut function by eliminating daily synthetic toxin exposure
- Handle is designed to stand on its own for quick & easy drying
- Lasts significantly longer than plastic toothbrushes
- Sustainable and eco-friendly
While other "bamboo toothbrushes" on the market claim to be clean or eco-friendly simply because they have a bamboo handle, they still contain nylon bristles. Those nylon bristles are derived from petroleum and are harmful not only to the environment but to your child's developing body due to their cancer causing and hormone disrupting properties.
Our PRIMALS Kids Boar Bristle Toothbrush is also designed to stand on its own, and is sealed on the bottom with a non-toxic paint so it dries quickly and effectively, preventing molding that plagues other bamboo toothbrushes.
Both are 100% natural, toxin-free, and sized for small hands. The difference is bristle feel.
The Kids Horse Bristle Toothbrush is perfect for children who prefer softer bristles, especially those with sensitive gums or developing enamel. The bristles are fine and flexible, making them the gentlest option for your child's teeth.
The Kids Boar Bristle Toothbrush is slightly firmer for a deeper, more satisfying clean. It's ideal for kids who need stronger plaque and stain removal.
Both are exceptional options. It simply comes down to whether your child needs softer or firmer bristles.
Our boar bristles are ethically collected during the boars' natural summer shedding season, when the coarse, sturdy bristles along the neck and back are ready to release. The animals are never harmed in the process.
From there, each batch goes through a careful multi-stage process to ensure it's clean, safe, and built to last:
Cleaning and softening. The raw bristles are soaked in warm water to gently loosen any residual grease and natural oils.
Deep cleaning and drying. The bristles are thoroughly washed to remove impurities, then dried to bring out their natural straightness and strength.
High-heat treatment. The bristles are packed into tubes and boiled at high heat, a step that sanitizes the material and sets its shape.
Combing and sorting. Using specialized equipment, the bristles are combed until tips and roots are clean and even, then sorted by size to precise standards.
Finishing and inspection. Each bundle is straightened, evenly arranged, and hand-checked to remove any reversed, loose, or overly long bristles before final packaging.
The result is a premium natural bristle that's clean, durable, and free from the synthetic materials found in conventional brushes.
Yes, and it's safer. Electric toothbrushes emit EMFs (electromagnetic fields) right next to your child's developing brain daily. Studies show levels can reach 70-90 µT near the head, and long-term exposure has been linked to poor sleep, reduced focus, and neurological stress.
PRIMALS keeps it clean and primal. No electricity, no EMFs, no toxins. Just natural boar bristles and a bamboo handle that protect your child's health while keeping their teeth clean the way nature intended.
The PRIMALS Kids Boar Bristle Toothbrush is designed for children aged 3 and up. The bamboo handle is sized for small hands and the bristle head is proportioned for a child's mouth. Boar bristles are naturally firmer, making them ideal for kids who need a deeper clean. For younger children or those with sensitive gums, we recommend the PRIMALS Kids Horse Bristle Toothbrush for an even gentler experience.
Our PRIMALS Kids Boar Bristle Toothbrush lasts longer than any other kids' toothbrush on the market. Since we use 100% natural bristles, there's no microplastic fragmentation that makes plastic brushes unsafe over time. The free-standing design and non-toxic paint seal on the bottom ensure quick, effective drying after each use.
We recommend swapping out your child's toothbrush every 2-3 months for optimal cleanliness, meaning each 4-pack can last up to a year.
- Since our toothbrushes are glue free, all of the boar bristles are woven into small holes in the brush head. In the first few uses, a few bristles may naturally shed as the brush acclimates to your local temperature and humidity. This is completely normal and settles within the first few uses.
- Before each use, gently run your thumb across the bristles to remove any loose ones before handing it to your child.
- To make the bristles even softer for your child, simply run it under warm water before use.
- Use the free-standing handle to stand the toothbrush up after each use for optimal drying.
- If the bristles are being flattened, your child may be brushing with too much force. Teach them to apply light pressure and brush in circular motions.
- Always supervise your child while brushing. Natural bristle toothbrushes require a gentler technique than plastic ones. We recommend parents assist or closely monitor children during every brushing session.
Why Primals?
Worldwide Shipping
Next day shipping from our warehouse in California, USA. Plus free shipping globally for all orders over $100 USD.
Approved by 5000+ Clinicians
5,000+ clinicians from all over the United States share PRIMALS products with their patients.
24/7 Customer Support
Our support team is available 24/7 to handle any questions or concerns. Real humans, not automated bots.
Born In The USA
PRIMALS was founded in Hawaii, USA. Our appreciation for our island state inspired our natural products.
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