
Join families who said no to plastic for good
"No plastic in her mouth"
I didn't want my daughter scrubbing synthetic bristles across her teeth every day. Real horse bristle means nothing plastic in there.
"Natural down to the handle"
Wanted a brush for my son with no plastic anywhere in it. Bamboo and soft horse bristle, that's the whole thing, exactly what I wanted.
"One less plastic in his routine"
Cutting plastic out of the house wherever I could was the goal. The brush he uses twice a day was an easy place to start.
"Stands up and dries on its own"
Her old brush sat wet in a cup and got grimy fast. This one stands upright on its base, so it air-dries between brushes.
No more gross kid brush"
His plastic brushes always built up gunk where they rested. This one dries fully on its stand, so nothing grows on it.
"Clean brush every day"
Love that it dries standing up instead of face-down in a cup. No trapped water, so my daughter's brush actually stays clean.
"Brushing stopped hurting her"
My daughter used to wince every time she brushed. The soft horse bristle was gentle enough that she stopped complaining within days.
"Soft enough for a sensitive kid"
My son has always had tender gums and hated brushing because of it. This is the first brush that felt soft enough for him to actually use.
"No more tears at bedtime"
Brushing used to end in tears because everything felt too rough. The soft bristle changed that, and now it's a calm part of the night.
"No glue in the base"
Most kids brushes staple the bristles into glue that wears down and traps residue. These are woven in without any, which is what I wanted.
"Held up with no shedding"
Her old brushes dropped bristles once the glue gave out. Woven with no glue, so this one has stayed intact the whole time.
"Nothing glued in his brush"
Liked that there's no adhesive packed into the handle. The bristles are woven straight into the bamboo, so there's no glue layer to break down.
"Cleans without feeling harsh"
The natural horse bristle gets her teeth genuinely clean but never feels rough on her gums. Exactly the balance I wanted for a kid.
"Real bristle, real clean"
His teeth feel properly clean after, not just freshened up. The natural bristle does the job without any plastic scraping at his mouth.
"Gentle but it actually works"
I worried soft natural bristle wouldn't clean well enough for a kid. It cleans great, and it's kinder on her mouth than the plastic ones were.
Make the switch
Your kid's old plastic brush vs their new PRIMALS

Old plastic kids toothbrush
Made for shareholders
- 3,000 microplastics per brush
- Nylon bristles made from petroleum
- Sits wet and breeds bacteria
- Toxins you never asked for

PRIMALS kids horse bristle toothbrush
Made for humans
- Zero plastic, zero microplastics
- Pure horse bristles, all natural
- Free-standing, dries clean between brushes
- No BPA or phthalates
US VS THEM
Not every toothbrush marketed as safe or healthy actually delivers on that promise.
What people are saying
The way it was meant to be
Join the parents
who ditched plastic.
Over a million parents have already dropped shedding nylon for pure horse bristle and bamboo, sized for little hands and mouths. No plastic, no nylon, no microplastics in your kid's daily brush. Just a better brush for a healthier smile.
Shop NowReal people, real results
Tap a clip to watch.
Frequently Asked Questions
Plastic toothbrushes are made with nylon bristles and a plastic handle. Both plastic and nylon are derived from petroleum and contain BPA, phthalates, PFAS and many other carcinogenic and hormone disrupting compounds. As your child brushes their teeth with these nylon bristles, microplastic fragments are broken off, absorbed, and swallowed.
A 2025 study confirmed that plastic toothbrushes release up to 2.3 million microplastic particles per year. That means your child is unknowingly ingesting toxic compounds daily during a habit that's supposed to keep them healthy. Children are especially vulnerable because their bodies are still developing, and these chemicals can interfere with hormone balance, gut health, and long-term growth.
Our PRIMALS Boar Bristle Kids Toothbrushes are made of:
- 100% Horse Hair Bristles
- 100% Sustainable Bamboo Handle
Not to mention it's:
- 100% Plastic & Nylon Free
- 100% BPA, Phthalate & PFAS Free
- 100% Glue Free
- 100% Ethically Sourced
- 100% Biodegradable
- Soft, gentle clean that's perfect for sensitive gums and developing enamel
- Protects your child's hormone health by being plastic & nylon free
- Ultra-soft bristles to prevent gum irritation and enamel wear
- Zero microplastic ingestion with every brush
- Supports healthy gut function by eliminating daily synthetic toxin exposure
- Handle is designed to stand on its own for quick & easy drying
- Lasts significantly longer than plastic toothbrushes
- Sustainable and eco-friendly
While other "bamboo toothbrushes" on the market claim to be clean or eco-friendly simply because they have a bamboo handle, they still contain nylon bristles. Those nylon bristles are derived from petroleum and are harmful not only to the environment but to your child's developing body due to their cancer causing and hormone disrupting properties.
Our PRIMALS Boar Bristle Kids Toothbrush is also designed to stand on its own, and is sealed on the bottom with a non-toxic paint so it dries quickly and effectively, preventing molding that plagues other bamboo toothbrushes.
Both are 100% natural, toxin-free, and sized for small hands. The difference is bristle feel.
The Kids Horse Bristle Toothbrush is perfect for children who prefer softer bristles, especially those with sensitive gums or developing enamel. The bristles are fine and flexible, making them the gentlest option for your child's teeth.
The Kids Boar Bristle Toothbrush is slightly firmer for a deeper, more satisfying clean. It's ideal for kids who need stronger plaque and stain removal.
Both are exceptional options. It simply comes down to whether your child needs softer or firmer bristles.
Our horse bristles are ethically collected from the mane and tail, gathered through gentle trimming that leaves the animal unharmed, much like a routine grooming. The hair naturally regrows, so no animal is harmed to produce a single bundle.
From there, each batch goes through a careful multi-stage process to ensure it's clean, safe, and built to last:
Cleaning and softening. The raw hair is soaked in warm water to gently loosen any residual grease and natural oils.
Deep cleaning and drying. The hair is thoroughly washed to remove impurities, then dried to bring out its natural smoothness and strength.
High-heat treatment. The bristles are packed into tubes and boiled at high heat, a step that sanitizes the material and sets its shape.
Combing and sorting. Using specialized equipment, the bristles are combed until tips and roots are clean and even, then sorted by size to precise standards.
Finishing and inspection. Each bundle is straightened, evenly arranged, and hand-checked to remove any reversed, loose, or overly long strands before final packaging.
The result is a premium natural bristle that's soft yet resilient, and free from the synthetic materials found in conventional brushes.
Yes, and it's safer. Electric toothbrushes emit EMFs (electromagnetic fields) right next to your child's developing brain daily. Studies show levels can reach 70-90 µT near the head, and long-term exposure has been linked to poor sleep, reduced focus, and neurological stress.
PRIMALS keeps it clean and primal. No electricity, no EMFs, no toxins. Just natural horse bristles and a bamboo handle that protect your child's health while keeping their teeth clean the way nature intended.
The PRIMALS Horse Bristle Kids Toothbrush is designed for children aged 3 and up. The bamboo handle is sized for small hands and the bristle head is proportioned for a child's mouth. Horse bristles are naturally finer and softer, making them the gentlest option for kids with sensitive gums, developing teeth, or those who are new to brushing on their own. For kids who prefer a firmer clean, we recommend the PRIMALS Kids Boar Bristle Toothbrush.
Our PRIMALS Horse Bristle Kids Toothbrush lasts longer than any other kids' toothbrush on the market. Since we use 100% natural bristles, there's no microplastic fragmentation that makes plastic brushes unsafe over time. The free-standing design and non-toxic paint seal on the bottom ensure quick, effective drying after each use.
We recommend swapping out your child's toothbrush every 2-3 months for optimal cleanliness, meaning each 4-pack can last up to a year.
- Since our toothbrushes are glue free, all of the horse bristles are woven into small holes in the brush head. In the first few uses, a few bristles may naturally shed as the brush acclimates to your local temperature and humidity. This is completely normal and settles within the first few uses.
- Before each use, gently run your thumb across the bristles to remove any loose ones before handing it to your child.
- Horse bristles are already ultra-soft out of the box, but warm water makes them even silkier.
- Use the free-standing handle to stand the toothbrush up after each use for optimal drying.
- If the bristles are being flattened, your child may be brushing with too much force. Teach them to apply light pressure and brush in circular motions.
- Always supervise your child while brushing. Natural bristle toothbrushes require a gentler technique than plastic ones. We recommend parents assist or closely monitor children during every brushing session.
Why Primals?
Worldwide Shipping
Next day shipping from our warehouse in California, USA. Plus free shipping globally for all orders over $100 USD.
Approved by 5000+ Clinicians
5,000+ clinicians from all over the United States share PRIMALS products with their patients.
24/7 Customer Support
Our support team is available 24/7 to handle any questions or concerns. Real humans, not automated bots.
Born In The USA
PRIMALS was founded in Hawaii, USA. Our appreciation for our island state inspired our natural products.
They Felt the Shift. You Will Too.
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5.0 Verified buyer
Checkout was easy
Order process is simple. Arrived fast. No complications.
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5.0 Verified buyer
Research changed my mind
I read up on microplastics from nylon bristles and switched immediately. My teeth have never felt cleaner. The firm boar bristles do what soft nylon can't.
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5.0 Verified buyer
Mom gift success
Got these for my mom. She loved them and now orders the body care too.
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4.5 Verified buyer
Took a week to adjust
Felt different at first, but after a week I wouldn't go back. Quality is obvious the moment you open the box.
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5.0 Verified buyer
Finally, clean ingredients
I check every label now. Everything here is short, simple and actually works.
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4.0 Verified buyer
Solid everyday staple
Does exactly what it says. Already on my second order.
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