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Primals

PRIMALS Kids Horse Bristle & Bamboo Toothbrush (4 Pack)

PRIMALS Kids Horse Bristle & Bamboo Toothbrush (4 Pack)

Introducing the softest, most luxurious toxin-free toothbrush for your child, the PRIMALS Kids Horse Bristle & Bamboo Toothbrush:

🐴 Soft horse bristles, sized for small hands
🩺 Shared by 500+ clinicians
🧬 Protects from 2.3M microplastics/year
🧠 Supports healthy development
🌿 Protects gut & reduces inflammation
✨ Gentle on sensitive gums, clean smile
🌎 Fully biodegradable & ethically sourced

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  • Protects From Microplastics
  • Supports Hormone & Gut Health
  • Gives Squeaky Clean Feel & Smile
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Join families who said no to plastic for good

"No plastic in her mouth"

I didn't want my daughter scrubbing synthetic bristles across her teeth every day. Real horse bristle means nothing plastic in there.

HANNAH M.

"Natural down to the handle"

Wanted a brush for my son with no plastic anywhere in it. Bamboo and soft horse bristle, that's the whole thing, exactly what I wanted.

DEVAN K.

"One less plastic in his routine"

Cutting plastic out of the house wherever I could was the goal. The brush he uses twice a day was an easy place to start.

Helen G.

"Stands up and dries on its own"

Her old brush sat wet in a cup and got grimy fast. This one stands upright on its base, so it air-dries between brushes.

Mark M.

No more gross kid brush"

His plastic brushes always built up gunk where they rested. This one dries fully on its stand, so nothing grows on it.

Jewel R.

"Clean brush every day"

Love that it dries standing up instead of face-down in a cup. No trapped water, so my daughter's brush actually stays clean.

Jayson T.

"Brushing stopped hurting her"

My daughter used to wince every time she brushed. The soft horse bristle was gentle enough that she stopped complaining within days.

Janice P.

"Soft enough for a sensitive kid"

My son has always had tender gums and hated brushing because of it. This is the first brush that felt soft enough for him to actually use.

DESMOND H.

"No more tears at bedtime"

Brushing used to end in tears because everything felt too rough. The soft bristle changed that, and now it's a calm part of the night.

Lorna T.

"No glue in the base"

Most kids brushes staple the bristles into glue that wears down and traps residue. These are woven in without any, which is what I wanted.

SOPHIE S.

"Held up with no shedding"

Her old brushes dropped bristles once the glue gave out. Woven with no glue, so this one has stayed intact the whole time.

TOBIAS A.

"Nothing glued in his brush"

Liked that there's no adhesive packed into the handle. The bristles are woven straight into the bamboo, so there's no glue layer to break down.

LUCIA G.

"Cleans without feeling harsh"

The natural horse bristle gets her teeth genuinely clean but never feels rough on her gums. Exactly the balance I wanted for a kid.

GREG P.

"Real bristle, real clean"

His teeth feel properly clean after, not just freshened up. The natural bristle does the job without any plastic scraping at his mouth.

Princess G.

"Gentle but it actually works"

I worried soft natural bristle wouldn't clean well enough for a kid. It cleans great, and it's kinder on her mouth than the plastic ones were.

Alyssa A.

Make the switch

Your kid's old plastic brush vs their new PRIMALS

Old plastic toothbrush

Old plastic kids toothbrush

Made for shareholders

  • 3,000 microplastics per brush
  • Nylon bristles made from petroleum
  • Sits wet and breeds bacteria
  • Toxins you never asked for
PRIMALS boar bristle and bamboo toothbrush

PRIMALS kids horse bristle toothbrush

Made for humans

  • Zero plastic, zero microplastics
  • Pure horse bristles, all natural
  • Free-standing, dries clean between brushes
  • No BPA or phthalates
Microplastics released from a toothbrush
The problem

The hidden cost of brushing

Your kid's toothbrush releases 2.3 million microplastics every year

Every brush session releases thousands of invisible plastic particles straight into your mouth. Nylon bristles break down under friction, and the fragments end up somewhere they were never meant to go.

  • Plastic bristles shed with every brush stroke
  • Nylon bristles are made from petroleum
  • That's 3,192 particles per brush session
  • BPA and phthalates hidden inside every bristle
Microplastic particles absorbing through gum tissue
The mechanism

How it gets inside your body

You are not swallowing it. You are absorbing it.

Gum tissue is among the most permeable in your body. Microplastics do not need to be swallowed to reach you. They absorb straight through the gums into your bloodstream.

  • Friction breaks bristles into invisible toxic fragments
  • Gums absorb directly, no swallowing required
  • Gum tissue is among your body's most permeable
  • Particles found in blood, brain and gut
Illustration of microplastic accumulation in the body
The effects

What it does once inside

Microplastics don't leave. They build up and damage.

BPA and phthalates from nylon bristles disrupt hormones, drive inflammation and accumulate in vital organs. Your body has no way to break these compounds down, so exposure compounds over years.

  • Disrupts hormone balance and testosterone levels
  • Triggers chronic inflammation throughout the body
  • Associated with fatigue, brain fog and infertility
  • Linked to gut damage and digestive issues

US VS THEM

Not every toothbrush marketed as safe or healthy actually delivers on that promise.

PRIMALS boar bristle toothbrush compared to nylon and castor oil bristle toothbrushes

What people are saying

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The way it was meant to be

Join the parents
who ditched plastic.

Over a million parents have already dropped shedding nylon for pure horse bristle and bamboo, sized for little hands and mouths. No plastic, no nylon, no microplastics in your kid's daily brush. Just a better brush for a healthier smile.

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Real people, real results

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Frequently Asked Questions

Why Primals?

Worldwide Shipping

Next day shipping from our warehouse in California, USA. Plus free shipping globally for all orders over $100 USD.

Approved by 5000+ Clinicians

5,000+ clinicians from all over the United States share PRIMALS products with their patients.

24/7 Customer Support

Our support team is available 24/7 to handle any questions or concerns. Real humans, not automated bots.

Born In The USA

PRIMALS was founded in Hawaii, USA. Our appreciation for our island state inspired our natural products.

Excellent

Rated 4.9 / 5 Trusted by 1,000,000+ humans

They Felt the Shift. You Will Too.